Why use local services Ads? Simple target the right people searching for your services in their area. Also working with Google you will become verified by them with a green check mark next to your company. This comes up first in search and will place you ahead of your competition who may not be verified by Google.
In short there is no longer Google Adwords. It is now Google Ads. For local businesses Local Services by Google makes the most sense. Your “Your ads will show up for customers in your area, so you can keep your calendar full.” – Google.
If you are a local business looking for help with an ad campaign, Rigler Digital can get you set up and verified. Take some time to research about it here as well Local Services